The Effortless Bra for Pregnancy, Postpartum & Nursing, plush, Seamless, Stretchy & Wireless Pull-Down Maternity Bra
Fabric type: 49% Viscose, 43% Micromodal, 8% ElastaneCare instructions: CARE INSTRUCTIONS: Machine wash cold on a gentle cycle. Do not bleach. Line dry. Low iron.Origin: ImportedClosure type: Hook & EyeEFFORTLESS NURSING: Lightweight, ultra-stretchy, and velvety, The Effortless Bra feels like you're wearing nothing at all. With a deep V-neck pull-down design, it makes nursing EFFORTLESS NURSING: Lightweight, ultra-stretchy, and soft, The Effortless Bra feels like you're wearing nothing at all. With a deep V-neck pulldown design, it makes nursing easy and adapts with you from maternity to postpartum and beyond.WHY YOU'LL LOVE IT: The Effortless Bra is ultra-soft, stretchy, and breathable—made with OEKO-TEX Standard 100 certified fabric, tested for over 1,000 potentially harmful substances, with a cooling feel. ideal for 24/7 wear, including sleeping, it’s designed to support you through maternity and postpartum with a clip-free, pull-down nursing design, low-tension elastic, and ultra-stretchy straps for stress-free access. A 5-row back closure ensures a custom, flexible fit as your body changes.FIND YOUR BEST FIT: Designed to flex with your changing body, The Effortless Bra adapts to rib cage and cup size fluctuations during pregnancy and early breastfeeding. If you're pregnant and between sizes (on the cusp), we recommend you choose the larger size to allow for growing comfort. If you’re 0–6 months postpartum, your body is still adjusting—opt for the smaller size.DESIGN INFORMED BY RESEARCH: Co-designed with a IBCLC (International Board of Lactation Consultant Examiners) lactation expert, the Effortless Bra features a wireless, longline underbust band and breathable, barely-there fabric—prioritizing comfort during breastfeeding, without compromising support. This product is not intended to treat or resolve breastfeeding-related challenges.AWARD-WINNING COMFORT BRA: Our Effortless Bra has won awards such as Best Comfy Bra by Pregnant Chicken. Make marathon nighttime nursing - EFFORTLESS.OWNING OUR BODIES WITH CONFIDENCE: We know that the changes women’s bodies go through aren’t always talked about—but they should be. It's not always pretty, and it’s definitely not always easy. But we’re here to make those changes as awesome as they can be!